In today’s fast-paced business world, it is vital for every company to have a competitive advantage that differentiates them in the marketplace. The GoWorkaBit Hub offers a unique solution that not only helps to optimise costs, but also gives businesses a significant advantage by increasing their operational capacity and flexibility. In this blog post, we will look at how GoWorkaBit Hub can give your business a strategic advantage and help you achieve greater success over your competitors.
Your company’s Flexible Workforce Hub
Our businesses and the work they do are very different. A one- or two-day extra firefighter can help put out a quick fire on the simpler jobs, but to create real value we need flexible workers who are ready to support and help us when we need them for longer periods.

At GoWorkaBit, we’ve created a solution to help each company put together a team of flexible workers to suit their needs.
This means that the Hub is like a directory of the people who are you:
- trained,
- acquaintances with your job, colleagues and workplace;
- ready to come to work just when you need it to boost your business productivity.
This flexible Hub is there for you 24/7 – ready to respond instantly and take on the working days and shifts you offer. These people are ready to commit to your company for the long term, learn your company’s processes and ways of working, and develop alongside your permanent staff. They’re part of your day-to-day workforce planning and create the opportunity for greater flexibility.

Unlike a regular temporary workforce, GoWorkaBit Hub employees are trained on the job by the company and are familiar with specific work processes. This means that they are ready to get to work quickly, reducing on-boarding time and increasing production or customer service efficiency. Trained and experienced staff also help to ensure quality, which is essential to maintaining customer satisfaction and loyalty.
80/20 to implement the strategy
To better cope with unpredictability, fluctuating workloads and seasonal increases in demand, it is no longer necessary to increase the number of permanent staff. The new common staffing strategy is an 80/20 ratio, where 80% of the workforce needed is permanent and 20% flexible. All together, they form your team, with the only difference between people being the fixed or flexible nature of the schedule/working hours.


“Flexibility is essential in commerce, and that’s exactly what GoWorkaBit offers us. Thanks to GoWorkaBit, we can quickly find replacements for sickness and other unexpected situations. We can choose from a pool of both one-off applicants and long-term contractors with whom we have established a trusted and smooth working relationship. At the GoWorkaBit Hub, we’ve built up our own team of good workers, who are always the first to be called upon. Thanks to GoWorkaBit, we are able to cover 10-20% of our working hours quickly and flexibly every month.”
Kätlin Kibe
Human Resources Manager
LPP Estonia OÜ (Reserved, Cropp, Sinsay, House, Mohito)
Increasing operational capacity
The GoWorkaBit hub allows businesses to quickly adapt to changing market conditions. If demand increases unexpectedly, additional manpower can be brought on board quickly, ensuring that production capacity and service capability remain at optimal levels. This flexibility allows companies to exploit market opportunities that slower competitors may not be able to capture.
“Sokotel AS uses the GoWorkaBit platform in a wide variety of areas to recruit staff when workload increases unexpectedly and/or in the short term. The need to try and use GoWorkaBit arose while looking for a solution to a business need.
In the hospitality sector, workloads often surge, with a number of employees many times higher than the usual number. This may be dependent on some large tourist groups or conferences and their needs and requirements. There are mornings when we have to serve 1200 guests in a few hours and the number of helping hands needed at short notice can therefore be unexpectedly high.
When the need for staff arises unexpectedly or at short notice, it is the GoWorkaBit Hub that can help business and HR managers. These are your people who come to work when you need them. It would be significantly more labour-intensive for the whole organisation – and even seem inefficient and unthinkable – to look for a helping hand for a few hours through the normal recruitment process.”
Airi Neemre
Human Resources Manager
Sokotel AS (Original Sokos Hotel Viru)
Cost optimisation
Traditionally, companies have had to keep a large number of workers on their payrolls even during quiet periods, which means high fixed costs. GoWorkaBit’s hub helps to turn fixed costs into variable costs by paying employees only for hours actually worked. This reduces unnecessary labour costs and increases the company’s profitability.
“We use the GoWorkBit Hub strategically to manage our own labour costs and capacity. The Hub provides a solution to quickly call on people we already know and have trained when we have an increase in orders. This is to get the goods to the shops and to make sure that the people of Estonia have enough food on the table. GoWorkaBit’s platform and the Hub’s service are so convenient that you just enter specific times, dates and fees and the person is on their way. Efficient!”
Kätlin Erreline
Personnel Specialist
Coop Estonia Keskühistu
Resilience to business crises
Economic downturns and other market crises can be a major challenge for businesses. Using the GoWorkaBit Hub can help businesses better prepare for and withstand economic ups and downs, providing the ability to quickly adapt to changing conditions without the financial burden.
“Through GoWorkaBit Hub, it’s convenient, easy and fast to upload schedules to your extended team. I’m delighted that we have a high quality and wide range of people gathered in our Hub. We started using the platform in Covid during the middle of July, when there were a lot of sick days and we needed extra flexibility due to the situation that no other HR company in the market could offer. Through GoWorkaBit, we quickly found helpers and then decided that this was our permanent staffing strategy and we will continue to supplement full-time staff in all hotels with Hub. What’s cool is that in addition to the usual housekeeping and wellbeing staff, our Hub also has beauty therapists and, for example, a wonderful yoga instructor.”
Astrid Sõmera
Head of Wellbeing and Wellness
OÜ TLG Hotell (Tallink Hotels)
The GoWorkaBit Hub is not just a source of labour; it is a strategic tool that can significantly enhance your company’s operational capabilities and give you a significant advantage over your competitors. By implementing the GoWorkaBit Hub in your business, you ensure that you are always ready to respond quickly to market opportunities and challenges. This strategic approach can help your business achieve long-term success and sustainability in a challenging business environment.